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| Market Segment | Market Share (%) | Growth Rate (2023 %) | Key Preferences |
|---|---|---|---|
| Decorative Washi Tape | 35 | 10 | Vibrant Colors, Patterns |
| Functional Washi Tape | 25 | 8 | Adhesive Strength, Easy Tear |
| Eco-Friendly Washi Tape | 20 | 15 | Sustainability, Non-Toxic |
| Custom Washi Tape | 15 | 12 | Personalization, Branding |
| Seasonal Washi Tape | 5 | 5 | Festive Designs, Limited Edition |